The functioning of stock exchanges in India started in 1875. BSE is the oldest stock market in India. The history of Indian stock trading starts with 318 persons taking association in Native Share and Stock Brokers Association, which we now know by the name Bombay Stock Exchange or BSE in short. In 1965, BSE got [...]

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Brand management is maybe the most difficult element of branding. When dealing with management of brands at a company level, the number of product lines, brands or sub-brands can be quite amazing.
The purpose is to create an emotional association with the customer through the brands. Effective use marketing techniques to leverage or improve the brand [...]

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