The explore objective is to facilitate the marketers to understand improved the parameters that result the re-purchasing choice, and to assess whether the factor of level of participation influence the results. The research populace consisted of young men and women aged 18-25 who were measured as the target spectators. The investigate examined the level of [...]

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Measuring brand equity agrees to a company to found a baseline and track changes in its brand equity over time. If a company time after time works to get better the strength of its brands, it must trace progress, or risk “flying blind.” Changes in a quantitative measurement of brand equity can demonstrate the company [...]

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